Yea I frequently see sentiments like “if only everyone would stop working for X”. It’s true but when we’re all locked in a game of the prisoners dilemma, moralizing isn’t going to get us to move, laws and changed incentives will. I think americans finally figured that out about climate change, which is why we’re looking at carbon taxes instead of just public pressure.

The article itself listed a few cases where worker dissent had the desired effect. All you really need is a critical mass of dissenters or bad press.