Without 'could be' society would mostly be reactionary. There are huge industries associated with prediction.
Some may look at a potential Goldman+Apple partnership as a market changer, value adder, among many other things. In short, different data can have different value to different stakeholders.
> Without 'could be' society would mostly be reactionary.
I know you meant this in a strictly economic sense, but it strikes me that adding prediction to a reactionary society only changes what and when they react, not the fact that they're reacting in the first place.
Some may look at a potential Goldman+Apple partnership as a market changer, value adder, among many other things. In short, different data can have different value to different stakeholders.