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The problem with the your premise..

You may bot be asking the right question..

It snot as a whole is facebook making a profit??

The right question is have advertisers found out where the ads on FB work the best and is that revenue growing?

The ads are working the best in games such as Zynga's as the ad can better targeted to engage viewer...

Has FB made a profit yet form advertisers using in-game ads, etc on fb's game/app platforms?

We do not know yet as they are still a private company with no breakouts in revenue to answer that question.

And comparing Zynga to Fb only gives a micro picture not a whole one..

But, it only works if FB can keep its users and community bases(users, developers, advertisers) there on the FB platform. If we see a sudden decrease as in Digg than it is a ponzi scheme..



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