Sure. He writes plenty of stuff that no one's even heard about or doesn't use. All in all, very few people use his stuff. He's a niche within a niche. Only people that play with language even know or care what he's up to.
That said, he has the mental playfulness to come up with interesting things.
Innovation in any niche could, ultimately, propel forward an entire branch of science. Few people used or heard of scientists or innovators who went on to break significant barriers. Let's hope Why is the same :)