I am just about through with Johnson's "Why Everything Bad Is Good for You" and I would like to get in on a discussion of the book. I am a senior citizen and fascinated with the arguments he proposes, mainly because I can verify the truth in them from observing the interests and "smarts" of my grandchildren and great grandchilden. I plan to read the book a second time to absorb it better. Also, I plan to watch the "Sopranos" and see how his comments apply therein.

Outside.in's Steve Johnson wrote a fairly buzzed-about book about popular culture ("Why Everything Bad is Good for You"). He sounds like a bright guy with a handle on American society and the populous in general. I think he'll do great things with the new company.