It’s funny—I love this format for Quartz but don’t like it much here. I think a small portion of it is some missing animation but the bigger piece in the chosen content. IMO, it works for Quartz because the format is headline followed by selecting between more info and next story. The “more info” flow usually results in 2-4 additional messages about the story, perhaps with one additional interaction. Quick and easy. A full interview feels like too much for this format.

Recommend you check out the Quartz app if you think the format could be interesting.