well, be careful with such claims. many technologies don't seem novel at first glance, but i'm sure there are lots of novel tricks they play under-the-hood to get their system to run quickly and reliably.

e.g., google's pagerank is now well-known and public, but i'm sure that they have lots of 'secret sauce' internal algorithms to make their search index work even better, and they definitely don't want to share those secrets