Counterpoint: I'd rather see Ads about things I'm interested in than things I'm not interested in. So by that metric, Facebook is far better than generic Ads I see on TV.
> I'd rather see Ads about things I'm interested in than things I'm not interested in.
You're not going to see more ads about the things you're interested in, you're going to see ads that have a higher potential to manipulate you into commercially profitable behavior. There's a big but subtle difference between those things. You are definitely not going to see ads for your interests that bring you more joy but aren't easily monetizeable.
The coarseness of TV targeting meant people had more opportunity to assert their own priorities against the less effective manipulation.
Is your argument that if an ad works I am being manipulated, and if it doesn't work then I am not being manipulated?
I'm telling you right now that I don't mind seeing Ads on Instagram. They're great and I've found out about niche products that I otherwise would not have. If this means that small brands are able to rise up against the mega corps (Dollar Shave Club vs Gillette, as a classic example), then all the better for the market.
The other reason I don't mind is that they're visually appealing and seem to fit the Instagram ethos. Compare that to shitty banner Ads that disrupt the flow of content by being so different and so jarring in comparison.
Now, my opinion isn't meant to be generalized. Others may have a far different experience on Instagram (just because of how the product is designed to work). I'm sure there is someone who will chime in and say they hate Instagram Ads because they are completely ineffective. We could both be right in opposite directions since our feeds are probably very different.
If your opinion isn’t generalizable, it’s probably not useful in a discussion about civilization-wide issues, right? Moreover you’re only sharing your perception of how ads affect you, while others are pointing to known effects on whole populations. In essence you’re arguing against a system worth many billions with your own personal anecdote.
My opinion isn't generalizable because no two people have the same experience on Facebook and no two people use the product in the same way. For example, I only use Messenger. Some people only use the photo sharing features. Some people only use Marketplace to buy/sell things. Some people use newsfeed as their primary news source. Some people use all of these things in tandem.
So when people come into this discussion with strong opinions and try to impose their experience on everyone else, that's not useful nor reflective of reality.
What you're arguing is something very primal and not isolated to Facebook. You can make that argument about literally anything in this world and that's why I'm saying it's not useful. Cars have known effects on whole populations. Tax regulation has known effects on the behaviors of whole populations. I mean potato chips and similar snacks are engineered from the ground up to be addictive and have known effects on mass populations. Where do you draw the line for your argument? I chose to draw it at the bounds of my own personal experience with the product we're discussing.
It's OK to not like Facebook. It's also OK to like Facebook. But for me to impose my opinion on you would be misinformed because I don't know how you use it. It's an incredibly complex product with incredibly complex effects.
Sometimes I don't know what I'm interested in, which is where TV ads are much better than targeted ads. For example, once I stopped watching TV, I found that I never knew when new movies were coming out, because I never saw ads for them.
It is a poor comparison.