> If the product ends up being subpar, the company has nothing to lose, so what's their incentive to make a quality product?
That's an interesting thought. Assuming that the company is already worth millions/billions of dollars, I wonder if it can give extra assurance of a money back guarantee to unhappy consumer backers. Especially if the company primarily intends to use crowdsourcing as a form of product validation.
There's also the risk of unhappy but influential backers going public about what they think. Crowdsourcing for big companies must not be as fun as your typical Kickstarter campaign!
That's an interesting thought. Assuming that the company is already worth millions/billions of dollars, I wonder if it can give extra assurance of a money back guarantee to unhappy consumer backers. Especially if the company primarily intends to use crowdsourcing as a form of product validation.
There's also the risk of unhappy but influential backers going public about what they think. Crowdsourcing for big companies must not be as fun as your typical Kickstarter campaign!