This is exactly what I hate about all the internet arguments about Apple in general. When an anti-fanboi screams that they can get the exact same computer for $1000 cheaper because of the "Apple tax", I abandon the conversation completely because they've clearly either never used an Apple device or they're completely ignoring the fact that their $1000 cheaper device has cut corners somewhere whether that's in build materials, features (like the keyboard backlight or display), or just general quality of experience. Things aren't just more expensive because Apple wants them to be more expensive. They'd be forced to shut down shop by all the competitors that could undercut them. Instead, they're one of the most valuable companies in the world because people that actually do spend the extra money agree that it's not just an "Apple tax" but a higher-quality product.
I agree with your general sentiment, but please let's not be naive about Apple's business practices - last time I checked (2 years ago?) Apple's company wide profit margin was about 30 - 40%. So yes, Apple's products are superior and you definitely get something in return for the higher price, but the Apple Tax itself is definitely real.
While that's true, I've also read years and years of stories about how virtually every PC maker other than Apple is dancing on a razor's edge due to paper-thin margins. Dozens of manufacturers in the last two decades have gone under, been bought out or left the market; PC laptops used to be (and may still be, in some cases) crapped up with bloatware and festooned with stickers because each sticker you have to peel off and each bit of software you don't want is necessary extra revenue; the survivors like HP and Dell seem to bring in more profit through enterprise-level service contracts than hardware. And in the smartphone business, there have been quarters where Apple and Samsung together are making more than 100% of the profits because everyone else lost money.
...so, it at least seems plausible to me that Apple may be setting the prices for their PCs and "post-PC" products more correctly than most of their competitors. Even if that's true, the Apple Tax could still be a thing -- but the premium may be magnified by the "lose money on every unit and make it up in volume" tactic so many PC makers seem to have had through the 2000s.
True but only to a point. Apple's scale gives them a price advantage from suppliers, which increases their relative margins.
Also note that not all parts that seem comparable are. For some parts like LCD panels that have more variance in quality, Apple has deals with suppliers to get the best panels while Dell and others have to buy the ones that don't hit quite as stringent QC.
Both of these are why looking at margins alone doesn't give you a complete picture.
Sorry, but the Apple Tax is very real on their computers. Laptops, eh, it's probably not that bad compared to the other high end PC brands. But it's still there. Desktops are Apple Taxed to hell and back.
Not just hating here either. I've owned numerous Apple machines, and still use a Macbook (with Ubuntu).
If that's the case, then why haven't other PC manufacturers come in and swept that market from them? People still buy iMacs and MacBooks in droves and they gladly pay those costs. If there was nothing more than an arbitrary Apple Tax (instead of something more real like R&D costs, build costs, etc.) then it should be easy for a company to ape what Apple has done, charge slightly less, and completely remove them from the market. They haven't and they won't for precisely the fact that it's not just an arbitrary markup.
