I love the title, but more details about how would be very nice :-)
Summary of article content: design for viral use, minimize friction. We removed as much as possible to let people immediately open their photo and start editing.
Agreed ... where are the techniques that drove traffic and how did conversion turn out on this product. This is one example wich proves the title alone can sell a post.
Summary of article content: design for viral use, minimize friction. We removed as much as possible to let people immediately open their photo and start editing.