To me, AMP is the same wallet garden that Facebook is.
Google and Facebook both say: "Give us your content. But without the crap. Just the content. Since we don't allow crap, users prefer the experience over here. So your content will have more readers then on your own domain.".
And for some reason publishers are crazy enough to do that. Instead of removing the crap on their own domains in the first place.
> And for some reason publishers are crazy enough to do that. Instead of removing the crap on their own domains in the first place.
Publishers may be too broad of a definition. Marketing and sales may require that the pages be bogged down with crap content, whereas the tech team are using AMP as a way of removing it to meet the other business requirement of "go faster." Lots of big companies have problems where the left and right hands are working against each other.
It's not on their domain though. Or at least, it's not _only_ on their domain. Google is just caching content served from the publisher's domain; you can access that content just fine without going through Google.
Sure, they don't force you to hand over your data and then delete it :) What a noble gesture.
But the version on Googles domain is the version they display in the search results. So it's the version that is seen by users. So it's the version that matters.
That's is a good way to frame it. Facebook is a deep attack on a free and open internet and even a free society fundamentally. AMP is Google going in the direction of Facebook (i.e. going from bad to worse).
Google and Facebook both say: "Give us your content. But without the crap. Just the content. Since we don't allow crap, users prefer the experience over here. So your content will have more readers then on your own domain.".
And for some reason publishers are crazy enough to do that. Instead of removing the crap on their own domains in the first place.