(it boggles my mind how often people see an artificial consumer class as some kind of money sink into which the 'good' people dump their hard earned dollars. This is madness. What you're looking at in that event is a money ocean made up of would-be customers you just aren't selling to yet, and handled properly it's a titanic resource for anybody who DOES want to provide value and be compensated. You can't get paid unless there's people out there with liquid resources who are free to pay you if they like your stuff.)