They may be, but they're not using their AI knowledge to drive better features or experiences for their users. It seems like they're just using it to deliver better advertising.

Have you seen the f8 video about real-time photo/video enhancements via AI? They very much like to roll that out as soon as it works on most phones.

I think Amazon and Microsoft are closer.

Really?

Amazon recommendations are really bad and Echo is just answering predefined sentences.