I'm aware of it. Personally, I think it's ascribing too much to language over other beliefs people have—though I do basically agree with a weak version of it.

There's a deeper but similar thing going on with our beliefs in general though. Beliefs form schemas (https://en.wikipedia.org/wiki/Schema_(psychology)), and these seem to have a very powerful role in doing something almost like parsing our sensory input. I see them almost as like a grammar which could be fed to a parser generator; we change our beliefs, the grammar is updated, the parser is updated.

My favorite source on the subject is William James' Varieties of Religious Experience. His project is largely attempting to account for wide ranges of internal experience based on belief changes, by analyzing extreme neurotics on one end and people like (certain) saints on the other (who tend to be both blissful internally, and highly altruistic—theoretically because they truly believe reality is not only a unity but God itself, so they are already immortal and everyone else is a part of them)—and people who transition from one side to the other.