Let me elaborate. I offer two situations and you can choose which one of them is more plausible.
a) What should we do next? Our cash is burning! Well, lets use countless human hours to make a beautiful font to make the world a better place!
b) How can we reach to more traffic that might be currently not visible to us? Well, maybe we should design a really beautiful font that everyone likes and host it in our server? Sounds like a plan, lets do it!
c) We're making products supporting an unprecedented amount of locales and there's no font family out that that covers them all and still looks consistent, we're going to have to make it ourselves. Hey, if we open it up then there will be even more international content out there to put AdSense on!
a) What should we do next? Our cash is burning! Well, lets use countless human hours to make a beautiful font to make the world a better place!
b) How can we reach to more traffic that might be currently not visible to us? Well, maybe we should design a really beautiful font that everyone likes and host it in our server? Sounds like a plan, lets do it!