Seems like the founder is pretty in-tune with macroeconomic trends and is getting out ahead of them to build solid companies in large, no-frills markets.

Steady employment on the decline? Create a marketplace for contractors and odd-job-doers who need to scrape together some rent money.

Retirement plans getting the fat squeezed out of their returns in a ZIRP world? Cut down unnecessary costs that may have been overlooked previously.