I agree with you, but remember that the accoutrements of branding are only a part of the picture. The products you provide (diversity, quality, uniqueness), the service you provide, the ambiance of the store/location/website, (yes) price, and as others have suggested, the story behind the store all weave together to form this thing we call brand. The more all of these elements can come together and compliment and reinforce each other, the stronger the brand message.
I think Georgette Packaging can be an enabler for smaller businesses to cost effectively address some of these branding issues, but by itself, it will only be a part of a rather larger picture. This isn't to say their business plan is lacking or that they're offering something that will fail their customers... on the contrary I'm very happy to see someone offering this sort of thing at low volumes and do think there are a number of small entrepreneurs in the space that Georgette is targeting that will make good use of the Georgette products.
On the other hand, Georgette may want to also look at suggesting ways to fill in those other parts of brand identity cost effectively or even partner with others (biz dev relationship sort things) that can get their customers across the branding finish line in areas more than just packaging. If Georgette gets some success, my guess is otherwise lost shop owners will Google their way to good deals on packaging, but may not know where to start on other parts of their identity... even a simple blog could help with ideas.
Totally agree! :D We love generating design ideas, packaging inspiration, and sharing business tips for small companies, since in many ways we're a hub in the most splendid community of creative food businesses... We have a lot of knowledge stored up. :) We're definitely going to be launching a blog really soon, we're excited.
Honestly, the other side of our business that I think will be growing in importance and prominence is the ease we bring to manufacturers, by supplying them with extremely easy-to-process orders. Marketing, sales, and estimation can be a struggle for manufacturers, and our goal is to let them excel at manufacturing, while we help with the business side.
I think Georgette Packaging can be an enabler for smaller businesses to cost effectively address some of these branding issues, but by itself, it will only be a part of a rather larger picture. This isn't to say their business plan is lacking or that they're offering something that will fail their customers... on the contrary I'm very happy to see someone offering this sort of thing at low volumes and do think there are a number of small entrepreneurs in the space that Georgette is targeting that will make good use of the Georgette products.
On the other hand, Georgette may want to also look at suggesting ways to fill in those other parts of brand identity cost effectively or even partner with others (biz dev relationship sort things) that can get their customers across the branding finish line in areas more than just packaging. If Georgette gets some success, my guess is otherwise lost shop owners will Google their way to good deals on packaging, but may not know where to start on other parts of their identity... even a simple blog could help with ideas.