Yep, but I would not dare suggest ublock origin to any of my non-techie friends or relatives as my unpaid support load would go up hugely. Adblock is far enough for them! I run it always, but one thing it is not, in any respect, is non-techie friendly.

I love that it tells me what triggered a block, and which filter it pulled it from, but Joe User would be baffled. Then clicking random buttons to make it go away (likely disable strict blocking, permanently), or phoning their ISP because the Net's broken...