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http://stackoverflow.com/research/developer-survey-2015#tech...

According to the StackOverflow survey Windows has been losing developers for the past three years (though that's obviously not a new trend). So much that those stats say that there are about 2/3rds as many developers on OSX as were on Windows 7 (I don't know when 10 came out, but it's not represented).

IME if you're on a Mac at your day-job you on-average have a lot more freedom in which tools you're using, and you're a lot more likely to spend your own money on them.

All that just to say: I'd be very surprised if releasing for OSX first wasn't the best financial move for them.



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