I wasn't trying to be gender-specific with my example, just showing how something you can do as a manager to build culture can exclude and alienate people.
(Though: I do think beer drinking trends masculine.)
It's really hard to win at this. Whatever you do as a culture or team building exercise is going to either offend or just be uncomfortable to some subset of employees, unless it's so bland as to be boring for everyone.
It seems like a borderline example. I feel that the "brogrammer" stereotype was invented up mainly because the nerd stereotype was too sympathetic. I'm genuinely curious if there are examples of the kind of stereotypes in the article being promoted right now by tech companies.
As an aside, these sorts of critiques of mainstream/White culture are somewhat contradictory in that they criticize any specific cultural identity as being exclusive and insular, and yet whenever this is lacking, they point to how boring mainstream/White culture is. Even lack of crime can be turned into evidence of boringness. For example, for every article on the negative effect of nerd culture on diversity, there is an article complaining about the decline of nerd culture and the rise of corporatism. The latter tend to be highly revisionist and pretend that the tech industry was founded by LSD taking hippies who coded inside isolation tanks. But the contradiction is still stark.
Right: nobody bonds over building shareholder value. They bond over shared interests. But there are no _universal_ interests, so team-building is a quandary. I think the best you can do is rotate events and make sure most people are interested most of the time.
Maybe after the beer offsite, you can visit a winery, or a famous local coffee house, and then a museum.
I think the closest universal interest for me has been music. I don't really drink and I don't really talking to drinkers when I'm sober but I always love going out to gigs with pretty much anyone.
It's not exactly the most interactive activity when you can't talk for 80% of the time, but it's still enjoyable and sociable.
Beer seems more in-line with bro culture than nerd culture. This particular article seems more against corporate nerd culture than against corporate bro culture, but I've definitely seem articles speaking out against brogramming culture. Bros and nerds are quite different things (even though it seems like there are a lot of hybrids in Silicon Valley), but it seems to me that the only way to not alienate anyone is to have zero corporate culture.
(Though: I do think beer drinking trends masculine.)