I've found (prior to knowing the words found in his book) that if you ask the question: "What is your passion?", you will get a different answer (A) than if you discuss what the person thinks their top contribution could/should be (B).
That said, people do seem to become quite passionate about following their contribution, once an A/B list is put in front of them.
So, I guess I'm saying that: 1) I agree they can be quite well aligned, but 2) People sometimes need help getting there because the framing is different enough that it doesn't occur to them to think it through this way.
That said, people do seem to become quite passionate about following their contribution, once an A/B list is put in front of them.
So, I guess I'm saying that: 1) I agree they can be quite well aligned, but 2) People sometimes need help getting there because the framing is different enough that it doesn't occur to them to think it through this way.