The other thing for the super-rich is fractional jet ownership. If your flying to dinner in London from NYC, Your concierge experience at Teterboro to hop in a Gulfstream with nominal security is way more pleasant than facing the masses of wannabe VIPs at the big airport.
Is that it, though? I was under the impression that the rich flew private for time savings not because they actually enjoy the flight that much. Put me in a cattle car for an hour over a private jet for seven hours any day.