> French search in French, Germans in German, Danes in Danish, Spaniards in Spanish, Italians in Italian, Dutch in Dutch etc. Then, if your local language doesn't give you good results, you default to English.
So how is this different from the current situation with Google dominating the market? Google works in French, German, Dutch, Spanish etc! You only need one company in based one country and they can work in all languages. And if they grow big, they setup offices in different countries, for country specific or language specific searching.
But it doesn't work with Russian or Ukrainian that well. A few reasons:
1. Slavic languages have heavy inflection. If Google doesn't understand all the possible forms of a word, it will give you poor results until you search again by changing your query slightly.
2. Google doesn't understand common synonyms, so it doesn't give results that contain synonyms.
3. Russian websites may not care about google rank as much as Yandex, so they might not even be indexed.
I don't know how, but there are thousands of websites I can find by searching Yandex for a certain thing that will not be on Google. It may be those three things combined, or other factors I didn't think of.
So how is this different from the current situation with Google dominating the market? Google works in French, German, Dutch, Spanish etc! You only need one company in based one country and they can work in all languages. And if they grow big, they setup offices in different countries, for country specific or language specific searching.