Didn't know your tech guys were based in israel. Would that explain, now that i think about it that i see a kind of similar spirit between wix.com and zilo ?
Also, i was a zilo user back in the time, and really liked it. Glad things turned out well for you !
It was probably mainly a PR idea, though a good one … on the other hand, from a neutral point of view, Biel/Switzerland is not really different from Greenwich/UK as a zero point.
Historical precedent and agreement make the choice no less arbitrary - 0 degrees could have been anywhere, there is no technical reason that Greenwich was chosen.
Choosing Greenwich as 0-longitude meant that the International Date Line would be located in the middle of the Pacific Ocean, avoiding a situation where it could be two dates in the same country simultaneously.
That fails to make the first choice any less arbitrary - the choice was made to line up with existing sea charts - which of course used the Greenwich as 0 - but Greenwich as 0 was an arbitrary choice in the first place - not all arbitrary choices are bad ones, that was the crux of my argument in the first place.
Not in our case, we love startups reaching profitability by just raising a seed round. It's most of the time the best way to confirm that the business model is right.
It's also easier to raise a big round after that, invest a lot and grow.
Okay, how do you suppose to exit then? I take $150K from you, create a small SaaS service a la @patio11 and then start slowly crank up customer base, showing stable 10-25% y/y growth. I see no exit for your 15%
We sold Sparrow to Google with this model and the founders are now millionnaires.
but this is not what I'm saying. You're reaching profitability first and you're building a big company just after.
Market Size is the most important but it's not because your market size is big that you have to take risk and hit the wall without enough cash to survive. Profitability/Breakeven is giving you the time to raise as much money you need/want
They posted that on their Adsense blog 1 month before the blacklisting : http://adsense.blogspot.com/2007/08/adsense-api-on-e-commerc...