Almost everyone wants to lock you into a subscription. But who really wants to subscribe to a service like this? With ScanMyPage, a complete website analysis costs just $1 — no subscription required. Isn’t that a strong selling point? thanks for feedback!

That is a strong selling point! I didn't see it front and center. Maybe I'm not the target market, or maybe the contrast could be highlighted more.

However, beware the strategy of undercutting your competitors, unless you have some way to ramp up the value later. There's a reason they go for subscriptions. Good luck with it!

The PDF is simply there so that you, as a business owner, can send the analysis to whoever manages your website and have them make the necessary improvements. thanks for feedback!

Why do I think many business owners would use it? Because ScanMyPage offers a fast, affordable AI-powered website analysis for just $1, helping businesses identify SEO, performance, usability, and website issues. Who is my target audience? Small and medium-sized business owners, entrepreneurs, freelancers, and website owners who want to improve their websites without hiring an expensive consultant. What does my advertising campaign focus on? The campaign focuses on people actively looking to check, analyze, audit, or improve their websites, especially SEO and website performance. But you’re right that most business owners let agencies manage their websites. Do you think I should keep paying for Google Ads?

Right. I think you're missing my point a little bit. To put it a little more clearly: if you're marketing and getting zero leads, then you're marketing at the wrong folks.

If business owners outsource their websites to agencies, then they don't care about your service, ergo your premise of "many business owners would use it" is not a statement around which to build a business. In other words, business owners should not be your target audience -- agencies should be.

So if I were in your shoes, I would go talk to some businesses that you think should use this site and ask them straight up if they would use it. And when they inevitably point you to their agency, you should go ask the same question to the agency.

I would not spend more money on ads until you have real user feedback.