I disagree with each and every point this blogpost makes, and I'll tell you why.
1. They don't show the product, because they're not about any one particular product. They're about how the holistic quality of the entire product and OS ecosystem extends far beyond superficial appearance. QED: If I buy a slick PC from Lenovo, Sony, etc, will it be able to edit video and music right out of the box? Lots of critics here are forgetting that Apple includes iMovie and Garageband the way Microsoft used to bundle Mindsweeper...
2. They don't explain the product, because, if you have questions, going online or into a store is a much better place to have the product explained to you, than in a 30-second ad, which is better off conveying social information (cool, not cool) and emotion.
3. "They make the target audience feel stupid." No, they make fun of people who are purchasing superficially similar goods because they believe them to be of equal quality.
4. "Genius' unsupportive etc etc." Not really. The audience knows that it's not Apple's job to support or validate a non-Apple purchase.
5. There's no clear call to action because this is a brand ad, not a product ad. The author of this article has a degree in marketing from Wharton -- presumably he knows that there are different goals that can be achieved by advertising. (For a breakdown, see this helpful link: http://smallbusiness.chron.com/goals-objectives-advertising-...)
Let's see... the NYT article was the cover story for the New York Times magazine, a high-quality long form read with a circulation of 1,623,697/week [wikipedia]. The high quality of these long form articles are one reasons why people pay to read the Times. Presumably, the Forbes post will not be in print.
The NYtimes.com has 16.3m monthly US visits, Forbes has 10.5m. [Compete] The NYT article has 435 comments (sign of high engagement) v. Forbes' 155.
I'm not sure how he pulled the total FB share data for the NYT article - they don't display that sharing information in the same way Forbes does.
In short, despite the validity of Nick O'Neil's main point - that a more descriptive title and a synoptic treatment can travel well - his rhetoric is more than a little overblown. Details matter, and what the Times article includes is deep context, originality, and above all, diligence.
As far as a regurgitative blog post making anyone's career... ha, I guess? Only if you want your career to be limited to that activity. The Forbes writer knows it - that's why she includes 6(!) links to the original article, as well as a plug of the original writer's upcoming book. Careers are built on respect, and the most valuable quality a writer or article can have is credibility. Otherwise, it's rubbish, no matter how many people buy it.
And, ultimately, the people who you want to respect you will know you make rubbish.
My dad used to take me to the carnival to see the geeks. I was always horrified and begged him not to, but dear old dad really just loved to see the guy with no arms biting the heads off chickens, or the bearded lady who would put a nail up her nostril.
Later in life, when the geeks I'd seen long ago were in a punk band featured regularly on MTV, I would brag about having seen them when I was a child, though. Sometimes I even invented stories about having been a geek myself. It wasn't a total fabrication - there was a period of time where I was really considering a career in unicycle.
The quickest, healthiest way for our society to put people back to work is to develop decentralized agriculture.
A carefully planned network of farms around every urban area will drive the cost of eating good food down while providing an almost endless source of baseline employment.
That's why you don't license shit from beat pushers like Black Eyed Pease; Will.i.m and his PR are pushing their music like crack, and I heavily suspect Payola. They're also heavily in-bed with TicketMaster and those do their bit as well.
The way to do advertising music is to get something naturally cool, but unknown. Mitsubishi struck it big with Dirty Vegas doing the soundtrack for the 2003 Eclipse. Such a good song, you ignored the dancing clown chick riding shotgun. You knew it was successful because Chappelle did a parody of the video.
"We have this company working for us in the States called Synch, and they got in touch with Apple," explained Iversen to Songfacts.com. "I think they had this meeting with Steve Jobs himself, and he picked that song out of the bunch and said, 'This is it, this is the new track for the iPod Touch.'
"Apparently he just loved that track, but we never saw it as one of our singles," continues Iversen. "We have some other songs that we thought would be great singles, and that would work cool on the radio, but he really loved that song."
