Half of developers in North America, and especially those at top tier companies, use Macs. You can't buy that kind of top tech mindshare with marketing. Also now with the M-series CPUs, Macbooks aren't PC Clones anymore, they're back in the game of being an exclusive platform, which will get even more exclusive as they add other specialized chips. Their sales share of the market and as you mention, their profit share of the market keeps increasing, so even on that alone, why would a bean counter decide to drop them?
Don't forget Apple's size... the AirPod business, stood alone, would be a Fortune 500 company. Even if an Apple business is a bit small compared to the iPhone, it's still a humongous business by any other comparator.
I'm not an Apple fanboy (e.g. I use an old Chinese Android phone) but I'm still awed by their business.
> Their sales share of the market and as you mention, their profit share of the market keeps increasing, so even on that alone, why would a bean counter decide to drop them?
Apple at the moment doesn't have any marketshare in rugged, "out in the field" laptop computers. Obviously if any company can brute force an entry into any market it's Apple, but they would need significant investments into third parties that hold potential customers hostage to Windows, and Apple Just Does Not Do That unless the third party in question is a direct supplier of theirs.
This was a plot point in The Accountant starring Ben Affleck.
He’s a criminal who launders money through small businesses he owns and the accounting firm he runs. He names it ZZZ Accounting so it doesn’t get a lot of calls through people looking up accountants in phone book.
I don't think most meat eaters these days have seen a pig that you had around slaughtered and butchered? A chicken? Eaten most of either, including brain, liver, marrow? It's been 35 years and I still remember.
It's an entirely different experience than buying that juicy, red, CO packed cut at the supermarket.
It's ok to not care but I wouldn't call this piece slander pushing an agenda, it's what it means to eat meat but most have forgotten because it's so removed.
Forgotten? Most people never knew and have no clue as to where their meat comes from, the specializations existing at each stage of life - and the farms dedicated to each stage, and how the meat is slaughtered. Honestly, I think it's for the best they don't know, otherwise they would be appalled.
I'm absolutely serious. Apart from using my work laptop to visit an ad-ridden page, doing stupid timed sign-up activities like going to Disney World, or using my older work desktop that was so old and slow that it spent 10 minutes every morning at 100% disk utilization before calming down, I can't think of a time when I've experienced noticeably slow webpage loading in years, maybe a decade.
Back in 2000/1, I had such trouble taking them seriously, with that name and that colourful logo, I was like, whuuuut? But then I started using it and obviously it was miles ahead of everything else. That taught me a good lesson on whether you need a clever brand name or not. The product makes the brand name, not the other way around.