Haha, ding ding ding we have a winner.

Is this actually what they do, or is it a joke that went over my head?

Former employee from there, that's exactly what they do. Shipments come private labeled from turkey.

wow, so much for disrupting the underwears space

A ton of these new D2C brands are just OEM wrappers - don't know if meundies is one of them but I would not be surprised

Reminds me of dollar shave club which has flashy marketing but basically just resells another companies razers that you can buy directly from Amazon (dorco razers)

Their main selling point is that you get them each month on an interval, but I’ve never understood that. I can order the same razers from amazon whenever I want and they’re here in a few days.

To put on my own nerd hat, the author is referencing "dat boi" as in "oh shit here come dat boi!" — not Pepe. Both are frog-related memes, but dat boi is much more recent and did originate on Tumblr, even if its final form may have actually come into fruition on Facebook — though Know Your Meme can be wildly inaccurate at times.

[1] http://knowyourmeme.com/memes/dat-boi

Ah got it, now I'm a bit embarrassed. I didn't even know that existed until a few weeks ago (a sign that I'm getting old?). Thanks for the clarification.