As the article points out, the gym wants you to come once (not have fun) and then not come back - but continue to pay the monthly membership fee.
If the gym was fun, and every member came in regularly, the gym would go out of business. Their goal is to make the gym seem like something you should have a membership for (lots of high-tech looking machines and posters about health and attractive staff), but actually not fun enough for you to come more than a few times a month.
This is why there is a rise in the small group-focused workout clubs (that emphasize fun).
As the article points out, the gym wants you to come once (not have fun) and then not come back - but continue to pay the monthly membership fee.
If the gym was fun, and every member came in regularly, the gym would go out of business. Their goal is to make the gym seem like something you should have a membership for (lots of high-tech looking machines and posters about health and attractive staff), but actually not fun enough for you to come more than a few times a month.
This is why there is a rise in the small group-focused workout clubs (that emphasize fun).