Companies start to get a lot more interested in this when their business truly goes global. Users in Australia have money to spend and get pretty poor performance from apps hosted in the USA due to speed of light issues.
I've looked at implementing this in the past and always found it to be SO difficult that the benefit would not be worth the cost.
Fly has changed that equation for me. It has moved this problem from "I'd love to do it if I could but it's just too hard" to "This is a thing I could do with small enough engineering effort that it would be worthwhile".
This is my favourite type of technology: I love things that move something from the "too expensive" to the "now feasible to implement" bucket!
I've looked at implementing this in the past and always found it to be SO difficult that the benefit would not be worth the cost.
Fly has changed that equation for me. It has moved this problem from "I'd love to do it if I could but it's just too hard" to "This is a thing I could do with small enough engineering effort that it would be worthwhile".
This is my favourite type of technology: I love things that move something from the "too expensive" to the "now feasible to implement" bucket!